CU APP

The CU APP serves as a comprehensive loyalty program that enables you to accumulate points and enjoy discounts on online purchases, all within a single, streamlined platform. You have the convenience of registering with your mobile phone number and immediately diving into a reward system that spans both physical and digital shopping environments.

For every Hong Kong dollar spent at designated retail outlets and eShops, including APITA, Qianse Citistore, and C Life, valuable points are earned. These points can then be exchanged for a variety of attractive rewards, enhancing the shopping experience.

One of the standout features is the integration of APITA UNY eShop and Qianse Citistore eShop, providing a seamless online shopping journey that combines supermarket and department store offerings. Shopping for everyday essentials becomes a delight, and users also gain access to exclusive online shopping privileges.

User-friendly in design, the platform boasts an easy-to-navigate interface where managing membership, tracking spending and point accumulation, and exploring five retail brand profiles, including store locations and the latest promotional offers, is made effortless. The flexibility of one member account across both physical retail stores and online platforms is a significant advantage for users looking to streamline their shopping activities.

Another key feature is the redemption of e-shopping coupons and specially selected products using accrued points, allowing users to make the most of the membership. Plus, with the platform's targeted push notification service, staying informed about brand-specific online and offline promotions becomes hassle-free, ensuring you never miss out on a chance to save or earn more points. It positions itself as a vital tool for savvy shoppers eager to maximize their rewards and discounts across a network of popular brands. The CU APP ensures that each shopping trip, whether it's a quick grocery run or an extensive online browsing session, is not only enjoyable but also rewarding.